what is performance marketing

Performance marketing is a type of online advertising in which advertisers pay for their ads based on the specific actions or results that they generate, such as clicks, leads, or sales. Unlike traditional advertising, where advertisers pay for ad placement regardless...

what is SEO and how it works

Search Engine Optimization (SEO) can be divided into three main categories: on-page SEO, off-page SEO, and technical SEO. Let’s discuss each of these in detail: On-page SEO: On-page SEO refers to the optimization of individual web pages in order to rank higher...

Benefits of SEO

Why your website needs SEO in 2023? Higher rank on Google search engine result pages. Better & improved user experience Brand awareness & high brand recall No need to spend much on paid marketing Long term, really long term results Easily possible to beat the...
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